By The Southside Signal Business Desk
Houston entrepreneur LaMont “The Waterman” Gilbert is preparing to mark a historic milestone for his fast-growing hydration company, Absolutely Amazing Alkaline H2O, with the grand opening of a satellite retail office inside the Michael E. DeBakey Houston VA Medical Center.
The launch, scheduled for March 23rd through March 27th from 7:00 AM to 4:00 PM, represents a major step in the company’s mission to deliver premium alkaline hydration directly to the veteran community while expanding the brand’s national footprint.
For Gilbert, a veteran advocate and serial entrepreneur, the moment represents more than a retail activation.
“This is about service, legacy, and building something that gives back to the people who served this country,” Gilbert said. “Being able to bring our product directly into the VA hospital system is something I take very seriously.”
The Michael E. DeBakey VA Medical Center is one of the largest and most respected veteran medical facilities in the United States, serving thousands of veterans across Texas and the Gulf Coast region.
By establishing a satellite retail presence inside the hospital, Absolutely Amazing Alkaline H2O is positioning itself to serve veterans, medical staff, and visitors with premium hydration options designed to support wellness and performance.
The grand opening event will be hosted by Gilbert and his wife, Orvella “The Lovebug” Gilbert, who has become a visible figure in the company’s expanding brand ecosystem.
Together, the couple has built a growing network of ventures spanning consumer products, media, and digital platforms.
While the VA activation is generating excitement locally, the company’s growth strategy extends far beyond Houston.
Absolutely Amazing Alkaline H2O has been quietly building a series of strategic alliances designed to scale distribution and brand exposure nationally and internationally.
Among the key partnerships supporting the company’s expansion:
Through its alignment with the AAFES ecosystem, the company is positioning its hydration products to potentially reach military bases and service communities across the United States.
AAFES operates one of the largest retail networks serving active duty military personnel, veterans, and their families.
Absolutely Amazing Alkaline H2O has also expanded its digital commerce footprint through major online retail platforms, including Amazon and Walmart Marketplace.
These platforms allow the Houston brand to reach customers nationwide, creating new pathways for distribution while strengthening its direct-to-consumer strategy.
In a move that reflects the changing landscape of food and beverage logistics, the company is also exploring delivery integration through Grubhub, opening the door for local customers to access the brand through on-demand ordering.
This strategy aims to position the brand within the rapidly growing delivery economy, where convenience and speed drive consumer decisions.
The company has also established a creative collaboration with OG Customs of Aruba, a boutique lifestyle and customization brand known for luxury automotive and apparel design.
The partnership has already produced a series of exclusive promotional visuals and branded lifestyle concepts, merging high-end automotive culture with the hydration brand’s luxury aesthetic.
The collaboration highlights the company’s growing global creative reach and signals potential future merchandise and branding initiatives.
Gilbert’s business approach goes beyond traditional beverage marketing.
Through media properties such as The Southside Signal, he has created a storytelling platform designed to highlight Houston entrepreneurs, local culture, and emerging business movements across the region.
The publication has quickly become a hub for business features, community stories, and entrepreneurial spotlights.
By integrating media, commerce, and product distribution, Gilbert is building what industry observers describe as a multi-platform brand ecosystem.
The upcoming grand opening event is expected to draw attention from veterans, local entrepreneurs, and members of Houston’s business community.
Visitors attending the event will have an opportunity to meet the founders, experience the brand, and witness firsthand the latest step in the company’s ongoing expansion.
For Gilbert, the moment represents both a milestone and a launchpad.
“This is just the beginning,” he said. “Houston built us. Veterans inspire us. And the future is wide open.”
Absolutely Amazing Alkaline H2O
Satellite Office Grand Opening
📍 Inside the Michael E. DeBakey Houston VA Medical Center
📅 March 23rd – March 27th, 2026
⏰ 7:00 AM – 4:00 PM
Hosted by
LaMont “The Waterman” Gilbert
and
Orvella “The Lovebug” Gilbert
Follow the story as it unfolds:
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